If you solve an expensive problem for your customers and prospects, you wield enormous power. So, how powerful is your marketing copy?
Working with marketing directors and agency creative directors, I help tech companies make strong connections with readers and motivate them to action.
As a freelance B2B marketing copywriter and content writer, I hook B2B tech readers with storytelling angles that touch their pain points while conversationally explaining how your solution eases their pain. That’s right. I get them emotionally charged about your solution.
White papers, case studies and more
I do this for white papers, case studies, landing pages, emails, paid social, banners, website copy and downloadable content. That’s because every solution comes with a human story.
And, I make the text engaging to pull the reader through to your call to action.
With more than 20 years’ experience, I’ve worked with global brands and companies such as Motorola Solutions, Arrow Electronics, Zebra Technologies, Citrix, General Motors, Ford, Kraft, U.S. Foods, McDonald’s Corporation, Quaker and others.
Industries include technology, automotive, aerospace and defense, consumer and B2B electronics, food and foodservice, tech consulting, nonprofit, religion and professional associations.
Topics include data and analytics, devices, integration technologies, managed IT services, cybersecurity, AI, IoT, smart cities and buildings, cloud technology, mental health and many others.
Recent and current magazines include writing tech features for Legal Management magazine and Advancing Philanthropy magazine, and lifestyle articles for Living Lutheran magazine.
If you’re ready to take your tech marketing and messaging game up a notch or two, contact me now at firstname.lastname@example.org or (815) 565-7272 to talk about how to make your message memorable and have fun doing it. Or, download my free resource, “How to Hook B2B Tech Readers,” which goes into more detail on how emotion works in B2B marketing copy and content.