People researching tech solutions have a lot of content to sift through. Unfortunately, much of it is consistently dull and uninspiring. In this sea of sameness, how much of it actually has an impact? Does it position the brand as an authority and differentiate it from the competition? Does it get a return on investment by generating brand value or leads? Does it get read or downloaded?
To get readers to start reading, keep reading, and remember your brand, you need a good story angle and an engaging, conversational voice. In this blog, we’ll discuss story angle and cover voice in a subsequent blog.