White papers are still the king of content when it comes to attracting and nurturing qualified leads for complex or expensive solutions. But many white papers fail in their mission to get results.
As more and more white papers are published, getting it right has never been more important. Start with these two steps, which are covered in more detail in previous blogs.
Step one: Be aware of what white paper readers want, and avoid the two things that drive them nuts.
Step two: To attract the most qualified leads, base your white paper on a topic that’s of high importance to your best prospects. Then write the content and title to address their pain and how your solution cures the pain.
To increase readership and leads even more, follow one or more of the following tips.