Why Savvy Marketers Use White Papers to Generate Leads, Build Credibility and Strengthen Brand Awareness

“When done right, nothing pulls in qualified leads like a well-targeted offer for a juicy white paper,” says marketing expert Larry Chase, publisher of Web Digest for Marketers. White papers are indispensable in reaching and converting qualified buyers who are making career-shaping decisions about expensive, complex solutions.

White papers showcase your unique solution

White papers — also know as discussion papers, special reports, e-books, executive briefs — are business-to-business (B2B) fact-based articles about a technology, process or innovation that sets your company, product or service apart from the competition. White papers are about a new or better way to solve a problem or achieve a result. White papers help buyers understand an issue and make a decision.

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